When imagining Danucera visual identity, we wanted to connect to the Slavic roots of our founder, ensure language that speaks expertise and personal vision, and create forms that embody the clean beauty brand concept. We drew an inspiration from the birth of Art Deco movement and the way it was interpreted by Polish artists in 1920s. Our key reference point was a Polish pavilion in Modern Decorative and Industrial Arts Exhibition in Paris in 1925 – we loved how highly in tuned it was with the Zeitgeist, while remaining distinctively original, and thought in that it captured Danucera ethos of skincare philosophy perfectly – utterly modern, designed from the depth of the founder’s 30 year experience.