Reserved Fashion show BerlinTalent bookings
One of the largest fashion retailers in Europe’s introduction to the German market was launched with a fashion show during the Berlin Fashion Week. The client approached us with the task of creating visual identity for the catwalk.
Research of the latest fashion trends combined with a detailed study of all the looks displayed in the show coupled with cooperation with hand-picked top stylists, models, hair and make up artists, in order to develop the visual concept for all the models’ looks to create an eye-catching, cutting edge show consistent with the brand.
Reserved’s fashion show was one the most remembered events of Berlin Fashion Week across a range of industry and news media in Germany. The introduction of the brand to the German market was successful from both the marketing and image development point of view.