JENNIFER LOPEZ INGLOT

ABOUT

Warsaw Creatives brokered the 360 creative engagement deal between Jennifer Lopez and global beauty brand INGLOT. Warsaw Creatives matched Jennifer to INGLOT as she embodies the energising spirit and the brand values, whilst adding a level of prestige and style authority to the collection.

 

TASK

To build and strategically launch the brand Jennifer Lopez Inglot, ensuring it resonates globally, highlights Jennifer Lopez’s aesthetic while still resonates with the core INGLOT audience.

 

STRATEGY

We began with creating a brand identity and image that responded to brand values of both INGLOT and Jennifer Lopez, translating the new aesthetic to campaign visuals, social media content, website design and store advertising. Using multidisciplinary approach, we then crafted a brand strategy supported by influencer marketing, VIP & celebrity seeding, creative mailings, promotional events and special activations.

 

SPECIAL BRAND ACTIVATIONS 

Special brand activations were crucial components of the brand strategy.

We’ve designed and executed several unique experiences:

 

  • LAS VEGAS LAUNCH EVENT ATTENDED BY TOP TIER BEAUTY INFLUENCERS,

WITH THE SPECIAL JENNIFER LOPEZ APPEARANCE

 

  • SPECIAL MET GALA LOOK FOR JENNIFER LOPEZ USING EXCLUSIVELY JL X INGLOT

PRODUCTS

  • COLLABORATION PROMOTED ON THE ELLEN SHOW

 

  • EXCLUSIVE USE OF JL X INGLOT PRODUCTS IN JENNIFER LOPEZ’ LIMITLESS MUSIC VIDEO

 

  • COLLECTION GIFTING THAT GENERATED SOCIAL MEDIA ENGAGEMENTS FROM THE TOP TIER VIP’S: KIM KARDASHIAN, KYLIE JENNER, CARDI B, PATRICK STARR; COMBINED REACH OF MILLIONS.

 

  • CREATIVE PRODUCT DEVELOPMENT & MARKETING OF THE SPECIAL EDITION EYE

SHADOW PALETTE AND HOLIDAY SET 

 

RESULTS

Special brand activations were crucial components of the brand strategy.

We’ve designed and executed several unique experiences:

+ FLOOR lipstick sold out within 24 hours 

+ Doubled traffic to the Inglot e-commerce website 

+ Collection sales doubled 

+ 13 print and 337 online publications in launch month 

+ 400M impressions garnered after Las Vegas Launch event 

+ 80% following growth on Inglot IG account over a year