BEAUTY WORLD

MORE THAN A LEGEND MASCARA

Introducing a bold yet refined celebration of modern elegance. This minimalist shoot captures striking portraits, dynamically framed to spotlight the essence of contemporary beauty. Set against a clean, off-white backdrop, the lighting enhances every detail — accentuating the makeup, facial contours, and, most importantly, the power of the eyes. The focus remains on the product and its ability to define and elevate.

Our muse is a captivating presence: bold and expressive, yet exuding a subtle, sophisticated charm. Her essence embodies bold, chic minimalism and modern, powerful delicacy.

MORE THAN A LEGEND – where bold meets delicate, and chic becomes timeless.

Client: INGLOT / @inglotpolska
Photographer: Yan Wasiuchnik
Photo Assistant: Jakub Marciniak
Photo Light: Paweł Bereda
Video: Wiktor Malinowski
BTS Video | Inglot: Marika Tomiak
Video Light: Maciej Kacprzak
Talent: Lise Olsen / IMG
Eye Models: Jadzia Kuzaki, Nikola Gutowska
Stylist: Ewelona
Make-up Artist: Klaudia Jóźwiak
Hair Stylist: Emil Zed
Manicure: Kasia Żuk
Retouch: Maria Biełuszko
Sound: Upright Music
Production | Warsaw/Creatives: Paweł Walickii, Nikola Gutowska, Alicja Odolińska, Janek Kręzel
Creative | Inglot: Ada Długosz
Creative | Warsaw/Creatives: Katarzyna Coco Śledź, Natalia Wątroba
Casting | Warsaw/Creatives: Alicja Odolińska, Joanna Senderska

Dr Irena Eris is a premium brand created for women confident in their beauty. Its innovative formulas utilize proprietary patents, cutting-edge technologies, and rare ingredients, ensuring that each product is as exceptional as the women who use them.

At the heart of Dr Irena Eris is the mission to empower women to embrace their beauty and maintain a youthful appearance longer. For over three decades, the brand has developed cosmetics that meet the needs of women globally, including film stars, enhancing their natural beauty both on and off the set. Dr Irena Eris believes beauty should always take center stage—whether in daily life or under the camera’s spotlight.

Our task was to create a cohesive advertising campaign that positioned Dr Irena Eris in the selective sector, uniting skincare and makeup products under one powerful concept. Drawing inspiration from culture and cinematic arts, we leveraged the Polish Film Festival in Gdynia, highlighting the brand’s commitment to artistry expertise.

The campaign brought the brand’s philosophy to life with the Big Idea: “Beauty in the Spotlight.” This concept reflects the belief that modern women deserve to have their beauty always in the foreground, taking the lead in any situation. The idea serves as an overarching communication platform, emphasizing Dr Irena Eris’ dedication to helping women look and feel their best at all times. The metaphor of “in the spotlight” also connects the brand to the world of cinema, where women’s beauty is continually celebrated.

Client: @drirenaeris
Creative Concept: @basiabieniek @maria.gajewska / Natalia Wątroba
Photo&Video: @zuzakrajewska @paulinakowol @ten_wojciech
Talent: @magdalenachachlica @modelpluswarsaw
Stylist: @kasiamioduska
Make-up: @jagaszka
Hair: Olga Kniazieva
Set Design: @nina_utrataa
Production: @dudekluca @alicjadanowska____ @janek_krezel @sendi.jo
Casting: @niklafikla
Post-production: @picturelabstudio @nawrocka_vfx_narratives @orka_film
Advocacy: @maciej.rapowanie @paaatriciasmolen @agataburkhardt
Advocacy Video: @blazejgrochulski @wojtall_wierzba
Graphic Design Studio: @ageofmellow @agnieszkapaluszynska
Client Service: @maksuu_official @krys_de_rys