Klient
Douglas / Rita Ora
Wizja TYPEBEA zrealizowana — z mocą, autentycznością i efektem.
Usługi
Event Execution Support Celebrity Handling Communication Influencer Marketing
Opis
Wizyta Rity Ory na polskim rynku wraz z jej partnerem biznesowym zaowocowała imponującym startem marki TYPEBEA, ustanawiając jej ekskluzywną obecność w perfumeriach Douglas dzięki strategicznej kampanii wielokanałowej.
Premiera obejmowała ekskluzywne doświadczenie w sklepie stacjonarnym Douglas, gdzie klienci mieli okazję bezpośrednio zetknąć się ze światem marki TYPEBEA.
Nasze zintegrowane podejście komunikacyjne skutecznie zbudowało napięcie oczekiwania dzięki partnerstwom medialnym i skoordynowanemu momentowi paparazzi, zapewniając marce znaczną widoczność.
Elementy cyfrowego storytellingu oraz wysokiej jakości realizacje OOH zapewniły spójny przekaz marki w różnych punktach styku z konsumentem.
Rita Ora’s Polish market visit with her business partner delivered an impactful launch for TYPEBEA, establishing the brand’s exclusive presence at Douglas through a strategic multi-channel campaign.
The launch featured a premium in-store experience at Douglas, where customers engaged directly with the TYPEBEA brand universe.
Our integrated communications approach successfully built anticipation through media partnerships and a coordinated paparazzi moment, generating significant brand visibility. Digital storytelling elements and premium OOH executions provided consistent brand messaging across multiple consumer touchpoints.
The TYPEBEA vision was realized — powerfully, authentically, and with impact.
Client: Douglas / @douglas_polska
Event Execution Support and Celebrity Handling: Dorota Rychlik / @xdorotarychlik
Communication & Influencer Marketing: Maciej Gajowy @maciej.rapowanie / Patricia Smoleń @paaatriciasmolen / Magdalena Moczarska @magdalena_moczarska
Graphic Design: Mateusz Mojzych @ageofmellow / Krzysztof Seyfried @seyfried_studio
Content Production: Roman Gelo @romekgelard
Client Service: Zosia Motz / @zosiamotz
Rita Ora’s Polish market visit with her business partner delivered an impactful launch for TYPEBEA, establishing the brand’s exclusive presence at Douglas through a strategic multi-channel campaign.
The launch featured a premium in-store experience at Douglas, where customers engaged directly with the TYPEBEA brand universe.
Our integrated communications approach successfully built anticipation through media partnerships and a coordinated paparazzi moment, generating significant brand visibility. Digital storytelling elements and premium OOH executions provided consistent brand messaging across multiple consumer touchpoints.
The TYPEBEA vision was realized — powerfully, authentically, and with impact.
Client: Douglas / @douglas_polska
Event Execution Support and Celebrity Handling: Dorota Rychlik / @xdorotarychlik
Communication & Influencer Marketing: Maciej Gajowy @maciej.rapowanie / Patricia Smoleń @paaatriciasmolen / Magdalena Moczarska @magdalena_moczarska
Graphic Design: Mateusz Mojzych @ageofmellow / Krzysztof Seyfried @seyfried_studio
Content Production: Roman Gelo @romekgelard
Client Service: Zosia Motz / @zosiamotz
Rita Ora’s Polish market visit with her business partner delivered an impactful launch for TYPEBEA, establishing the brand’s exclusive presence at Douglas through a strategic multi-channel campaign.
The launch featured a premium in-store experience at Douglas, where customers engaged directly with the TYPEBEA brand universe.
Our integrated communications approach successfully built anticipation through media partnerships and a coordinated paparazzi moment, generating significant brand visibility. Digital storytelling elements and premium OOH executions provided consistent brand messaging across multiple consumer touchpoints.
The TYPEBEA vision was realized — powerfully, authentically, and with impact.
Client: Douglas / @douglas_polska
Event Execution Support and Celebrity Handling: Dorota Rychlik / @xdorotarychlik
Communication & Influencer Marketing: Maciej Gajowy @maciej.rapowanie / Patricia Smoleń @paaatriciasmolen / Magdalena Moczarska @magdalena_moczarska
Graphic Design: Mateusz Mojzych @ageofmellow / Krzysztof Seyfried @seyfried_studio
Content Production: Roman Gelo @romekgelard
Client Service: Zosia Motz / @zosiamotz
