{"id":1938,"date":"2024-12-19T13:50:37","date_gmt":"2024-12-19T12:50:37","guid":{"rendered":"https:\/\/warsawcreatives.com\/portfolio\/danucera\/"},"modified":"2025-03-25T12:42:53","modified_gmt":"2025-03-25T11:42:53","slug":"danucera","status":"publish","type":"project","link":"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/","title":{"rendered":"DANUCERA"},"content":{"rendered":"\n
\n\n
\n\n \n\n\n \n \n \n <\/video>\n\n \n \n <\/video>\n \n \n<\/figure>\n\n <\/div>\n\n<\/section>\n\n\n
\n\n
\n\n
\n\n

Klient<\/h3>\n \n

\n DANUCERA<\/reveal-wrap>\n <\/h1>\n \n
\n

DANUCERA \u2013 historia tysi\u0105ca twarzy \u2013 to marka kosmetyczna stworzona przez kosmetyczk\u0119 gwiazd, Danut\u0119 Mieloch.<\/p>\n <\/div>\n \n

Us\u0142ugi<\/h2>\n \n

\n Logo Design <\/span>\n Packaging Design <\/span>\n Website Design <\/span>\n Content Creation <\/span>\n <\/h3>\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n
\n\n \n
\n\n \n
\n\n \n \n\n \"\"\n <\/div>\n\n \n \n\n \"\"\n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
\n\n \n
\n\n \"\"\n <\/div>\n\n \n<\/section>\n\n\n\n\n
\n\n \n
\n\n \n
\n\n \n \n\n \"\"\n <\/div>\n\n \n \n\n \"\"\n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
\n\n
\n\n \n
\n\n

Czerpali\u015bmy inspiracj\u0119 z narodzin ruchu Art Deco oraz sposobu, w jaki by\u0142 on interpretowany przez polskich artyst\u00f3w w latach 20. XX wieku. Naszym kluczowym punktem odniesienia by\u0142 polski pawilon na Mi\u0119dzynarodowej Wystawie Sztuki Dekoracyjnej i Przemys\u0142owej w Pary\u017cu w 1925 roku.<\/p>\n

 <\/p>\n

 <\/p>\n<\/div>\n \n

Uwielbiali\u015bmy, jak doskonale oddawa\u0142 ducha epoki, pozostaj\u0105c przy tym wyj\u0105tkowo oryginalnym. Uznali\u015bmy, \u017ce idealnie odzwierciedla ethos Danucera w filozofii piel\u0119gnacji sk\u00f3ry \u2013 ca\u0142kowicie nowoczesnej, zaprojektowanej na podstawie 30-letniego do\u015bwiadczenia za\u0142o\u017cycielki.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n

\n\n \n
\n\n \n
\n\n \n \n\n \"\"\n <\/div>\n\n \n <\/div>\n\n \n
\n\n \n \n\n \"\"\n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
\n\n \n
\n\n \n\n
\n\n \n\n \n \n\n \n\n\n \"\"\n<\/figure>\n\n <\/li>\n\n \n \n\n
\n\n

SangBleu OG Sans pokazuje, jak wygl\u0105da\u0142by kr\u00f3j pisma wywodz\u0105cy si\u0119 z genetyki Romain du Roi, ale pozbawiony szeryf\u00f3w. Projekt rozpocz\u0105\u0142 si\u0119 od najl\u017cejszych grubo\u015bci, odkrywaj\u0105c epigraficzny szkielet, kt\u00f3ry ujawnia podstawow\u0105 struktur\u0119. Ta liniowa esencja doprowadzi\u0142a do powstania nowego rodzaju kroju bezszeryfowego. Im bardziej pogrubiony, tym bardziej eksponuje kontrast pionowych poci\u0105gni\u0119\u0107. Ani groteskowy, ani humanistyczny, SangBleu OG Sans to bezszeryfowy roman na XXI wiek, g\u0142\u0119boko zakorzeniony w duchu francuskiego modernizmu. Podobnie jak jego szeryfowy odpowiednik, kolekcja obejmuje pi\u0119\u0107 grubo\u015bci \u2013 od Hairline po Bold \u2013 w wersjach prostych i kursywnych.<\/p>\n\n <\/div>\n\n <\/li>\n\n \n <\/ul>\n\n <\/div>\n\n <\/sp-lide>\n\n <\/div>\n\n \n <\/div>\n\n<\/section>\n\n\n\n\n

\n\n
\n\n \n \n\n
\n\n
    \n\n \n
  • \n\n \"\"\n <\/li>\n\n \n
  • \n\n \"\"\n <\/li>\n\n \n
  • \n\n \"\"\n <\/li>\n\n \n
  • \n\n \"\"\n <\/li>\n\n \n
  • \n\n \"\"\n <\/li>\n\n \n
  • \n\n \"\"\n <\/li>\n\n \n <\/ul>\n\n <\/div>\n\n
    \n \n \u2190 Poprzedni <\/button>\n \n Nast\u0119pny \u2192\n <\/button>\n <\/div>\n\n <\/sp-lide>\n\n \n <\/div>\n\n<\/section>\n\n\n\n\n
    \n\n \n
    \n\n \n \n\n
    \n\n
      \n\n \n
    • \n\n \"\"\n <\/li>\n\n \n
    • \n\n \"\"\n <\/li>\n\n \n
    • \n\n \"\"\n <\/li>\n\n \n
    • \n\n \"\"\n <\/li>\n\n \n <\/ul>\n\n <\/div>\n\n <\/sp-lide>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
      \n\n \n
      \n\n \"\"\n <\/div>\n\n \n<\/section>\n\n\n\n\n
      \n\n \n
      \n\n \n
      \n\n \n \n\n \"\"\n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
      \n\n \n\n
      \n\n
        \n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n
      • \n\n \"\"\n <\/li>\n\n \n <\/ul>\n\n Przesu\u0144 w bok<\/span>\n\n <\/div>\n\n <\/sp-lide>\n\n<\/section>\n\n\n\n\n
        \n\n \n
        \n\n \n
        \n\n \n \n\n \"\"\n <\/div>\n\n \n <\/div>\n\n \n
        \n\n \n \n\n \n \n \n <\/video>\n\n \n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
        \n\n \n
        \n\n \n \n\n
        \n\n
          \n\n \n
        • \n\n \"\"\n <\/li>\n\n \n
        • \n\n \"\"\n <\/li>\n\n \n
        • \n\n \"\"\n <\/li>\n\n \n
        • \n\n \"\"\n <\/li>\n\n \n <\/ul>\n\n <\/div>\n\n <\/sp-lide>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
          \n\n \n
          \n\n \n
          \n\n \n \n\n \"\"\n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n<\/section>\n\n\n\n\n
          \n\n
          \n\n

          Opis<\/h2>\n \n
          \n\n

          Wsp\u00f3\u0142praca z Danut\u0105 Mieloch, za\u0142o\u017cycielk\u0105 marki, rozpocz\u0119\u0142a si\u0119 od dzia\u0142a\u0144 dla jej cenionych Rescue Spa w Nowym Jorku i Filadelfii. Nasz zesp\u00f3\u0142 kreatywny uchwyci\u0142 wyrafinowane wn\u0119trza tych miejsc, popularne zabiegi spa, ujednolicili\u015bmy te\u017c materia\u0142y marki, tworz\u0105c sp\u00f3jny j\u0119zyk wizualny.<\/p>\n

           <\/p>\n

          Inspiracj\u0105 sta\u0142y si\u0119 pocz\u0105tki ruchu Art Deco oraz tw\u00f3rczo\u015b\u0107 polskich artyst\u00f3w z lat 20. XX wieku. Najwa\u017cniejszym punktem odniesienia by\u0142 Pawilon Polski na wystawie w Pary\u017cu w 1925 roku, kt\u00f3ry \u0142\u0105czy\u0142 ducha epoki z oryginalno\u015bci\u0105 s\u0142owia\u0144skiej duszy \u2014 podobnie jak marka Danucera, b\u0119d\u0105ca syntez\u0105 nowoczesno\u015bci i 30-letniego do\u015bwiadczenia za\u0142o\u017cycielki.<\/p>\n<\/div>\n \n

          W identyfikacji wizualnej chcieli\u015bmy zaakcentowa\u0107 s\u0142owia\u0144skie korzenie, profesjonalizm i \u201eclean beauty\u201d.<\/p>\n

           <\/p>\n

          Opracowali\u015bmy pe\u0142n\u0105 identyfikacj\u0119 wizualn\u0105 (logo, znak marki, palet\u0119 kolor\u00f3w, wzory, typografi\u0119), zaprojektowali\u015bmy opakowania i materia\u0142y marketingowe oraz stron\u0119 internetow\u0105. Zaj\u0119li\u015bmy si\u0119 te\u017c contentem w social mediach i projektowaniem ekspozytor\u00f3w sklepowych.<\/p>\n

           <\/p>\n

           <\/p>\n<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/section>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-1938","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"\nDANUCERA | Warsaw Creatives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DANUCERA | Warsaw Creatives\" \/>\n<meta property=\"og:url\" content=\"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/\" \/>\n<meta property=\"og:site_name\" content=\"Warsaw Creatives\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/warsawcreatives\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T11:42:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/\",\"url\":\"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/\",\"name\":\"DANUCERA | Warsaw Creatives\",\"isPartOf\":{\"@id\":\"https:\/\/warsawcreatives.com\/pl\/#website\"},\"datePublished\":\"2024-12-19T12:50:37+00:00\",\"dateModified\":\"2025-03-25T11:42:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/warsawcreatives.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DANUCERA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/warsawcreatives.com\/pl\/#website\",\"url\":\"https:\/\/warsawcreatives.com\/pl\/\",\"name\":\"Warsaw\/Creatives\",\"description\":\"We are a creative agency providing strategic value, through creativity, engagement and sustainability, with offices in Warsaw and London.\",\"publisher\":{\"@id\":\"https:\/\/warsawcreatives.com\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/warsawcreatives.com\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/warsawcreatives.com\/pl\/#organization\",\"name\":\"Warsaw\/Creatives\",\"url\":\"https:\/\/warsawcreatives.com\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/warsawcreatives.com\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/warsawcreatives.com\/wp-content\/uploads\/2025\/02\/Creatives.jpg\",\"contentUrl\":\"https:\/\/warsawcreatives.com\/wp-content\/uploads\/2025\/02\/Creatives.jpg\",\"width\":137,\"height\":100,\"caption\":\"Warsaw\/Creatives\"},\"image\":{\"@id\":\"https:\/\/warsawcreatives.com\/pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/warsawcreatives\/\",\"https:\/\/www.instagram.com\/warsawcreatives\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DANUCERA | Warsaw Creatives","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/","og_locale":"pl_PL","og_type":"article","og_title":"DANUCERA | Warsaw Creatives","og_url":"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/","og_site_name":"Warsaw Creatives","article_publisher":"https:\/\/www.facebook.com\/warsawcreatives\/","article_modified_time":"2025-03-25T11:42:53+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/","url":"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/","name":"DANUCERA | Warsaw Creatives","isPartOf":{"@id":"https:\/\/warsawcreatives.com\/pl\/#website"},"datePublished":"2024-12-19T12:50:37+00:00","dateModified":"2025-03-25T11:42:53+00:00","breadcrumb":{"@id":"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/warsawcreatives.com\/pl\/journal\/portfolio\/danucera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/warsawcreatives.com\/pl\/"},{"@type":"ListItem","position":2,"name":"DANUCERA"}]},{"@type":"WebSite","@id":"https:\/\/warsawcreatives.com\/pl\/#website","url":"https:\/\/warsawcreatives.com\/pl\/","name":"Warsaw\/Creatives","description":"We are a creative agency providing strategic value, through creativity, engagement and sustainability, with offices in Warsaw and London.","publisher":{"@id":"https:\/\/warsawcreatives.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/warsawcreatives.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/warsawcreatives.com\/pl\/#organization","name":"Warsaw\/Creatives","url":"https:\/\/warsawcreatives.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/warsawcreatives.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/warsawcreatives.com\/wp-content\/uploads\/2025\/02\/Creatives.jpg","contentUrl":"https:\/\/warsawcreatives.com\/wp-content\/uploads\/2025\/02\/Creatives.jpg","width":137,"height":100,"caption":"Warsaw\/Creatives"},"image":{"@id":"https:\/\/warsawcreatives.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/warsawcreatives\/","https:\/\/www.instagram.com\/warsawcreatives\/"]}]}},"_links":{"self":[{"href":"https:\/\/warsawcreatives.com\/pl\/wp-json\/wp\/v2\/project\/1938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/warsawcreatives.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/warsawcreatives.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/warsawcreatives.com\/pl\/wp-json\/wp\/v2\/media?parent=1938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}