Client

CAPSUM

Where Science and Beauty Flow Limitlessly.

Services

Visual Identity Visual Direction Iconography Web Design Corporate Identity Manual Motion Design Social Media Visual Direction Photo Shoot

The color palette is a vital component of Capsum’s visual identity system. It helps the brand express its unique identity, maintain consistency across all platforms, and establisha clear visual hierarchy.

 

 

This ensures that Capsum’s branding is versatile enough to adapt to different contexts while still standing out and differentiating itself in the market.

 

 

  • We can freely select, mix, and create color combinations from the color palette, allowing for endless creative possibilities while maintaining brand cohesion. This flexibility ensures that each design remains true to Capsum’s visual identity, whether it’s for packaging, marketing materials, or digital content.

    By experimenting with different hues and shades within the palette, we can tailor the visual experience to fit various contexts and audiences, all while staying consistent with Capsum’s overall brand image.

  • Repro font is at the core of Capsum Visual Identity System. It’s the primary typeface for titles, subtitles
    and body text for all marketing communications. It’s also a typeface used in logo (special variable 455 weight).

    Repro is a typeface designed by Erkin Karamemet and produced by Dinamo Typefaces. Repro is a friendly, flexible sans serif inspired by signage and digital operating systems; its a typeface that merges clean design with complex font engineering.

    The extensive family includes nine weights with italics as well as a monospaced variant and a variety of OpenType features, forming a comprehensive toolkit for users developing experiences both online or off. As a customizable Variable Font, Repro is open-ended, with big system functionality and digital interfaces in mind.

  • We successfully incorporated carefully crafted icons, which effectively enhanced Capsum’s brand recognition, conveyed complex ideas, and fostered a cohesive brand experience across various touchpoints.

    These icons serve as visual shortcuts, making it easier for customers to understand and connect with Capsum’s offerings.

    By consistently using these icons in marketing materials, on the website, and in product packaging, we created a unified visual language that strengthened Capsum’s identity and made it instantly recognizable.

Patterns have become a versatile and powerful element in Capsum’s visual identity system, offering a dynamic way to reinforce brand recognition, evoke emotions, and create memorable experiences.

 

 

By integrating these patterns consistently across various touchpoints, we have enhanced the visual appeal of our branding, making it more engaging and distinctive. These patterns not only add depth and texture to our designs but also help in conveying the brand’s personality and values, leaving a lasting impression on our audience.

 

 

  • Visual direction refers to the strategic choices made regarding the visual elements used to represent Capsum. It encompasses the overall aesthetic, design principles, and style guidelines that govern how the brand presents itself visually to its audience.

  • By carefully defining these aspects, we ensure that every visual representation of Capsum is cohesive, appealing, and aligned with the brand’s identity and values. This strategic approach to visual direction helps create a strong, recognizable brand image that resonates with our audience and differentiates Capsum in the market.

    Capsum’s DNA has been translated into a distinct look & feel, which, together with new storytelling, ensured that. Capsum communication became a compelling and consistent offering for all stakeholders.

 

We created a grid system based on a 2:3 ratio. Utilizing this 2:3 ratio across all our layouts ensures harmonious and balanced communication materials. The format “A” is the closest match to this ratio, organizing the graphic area into a grid that effectively suits various communication requirements.

 

 

  • Branding in applications works by ensuring the consistent use of visual and interactive elements that effectively represent Capsum’s identity and values.

    This approach guarantees that every touchpoint —whether it’s digital interfaces, marketing
    materials, or product packaging —reflects a unified brand image.

Summary of Capsum’s new Visual Identity

Capsum is a leading scientific company specializing in the development of innovative cosmetic products. Their formulas stand out due to a groundbreaking production process known as Microfluids.

 

In recent months, we have worked on a new visual identity for the brand. Our concept reflects the image of a modern and innovative company. Our goal was to create an unlimited graphic ecosystem that can be flexibly adapted to various communication needs.

 

The logo we designed combines typography and a symbol. The emblem reflects the brand’s name and essence, using capsule-like shapes within the open space of the letter “C.”

 

 

We chose a geometric, sans-serif, modern typeface that perfectly complements the brand symbol. The typography incorporates distinctive elements that enhance functionality and improve readability.

 

The colour palette is natural and fresh, covering a wide spectrum of shades that allow for diverse and creative applications.