Client

Douglas / Rita Ora

The TYPEBEA vision realized — powerfully, authentically, and with impact.

Services

Event Execution Support Celebrity Handling Communication Influencer Marketing

Summary

Rita Ora’s Polish market visit with her business partner delivered an impactful launch for TYPEBEA, establishing the brand’s exclusive presence at Douglas through a strategic multi-channel campaign.

 

The launch featured a premium in-store experience at Douglas, where customers engaged directly with the TYPEBEA brand universe.

 

 

Our integrated communications approach successfully built anticipation through media partnerships and a coordinated paparazzi moment, generating significant brand visibility.

 

Digital storytelling elements and premium OOH executions provided consistent brand messaging across multiple consumer touchpoints.