DR IRENA ERIS

As part of the collaboration between the Advocacy & Communication department and the Dr Irena Eris brand, we decided to leverage the creative atmosphere of the Gdynia Film Festival to bring authenticity to Instagram posts.

The campaign also aimed to strengthen the brand’s presence in the world of cinema, highlighting its connection to film culture and its commitment to promoting art.

We invited seven young actors whose films competed in the main contest of the 49th Polish Film Festival: Marianna Zydek, Sandra Drzymalska, Ignacy Lis, Tomasz Włosok, Nel Kaczmarek, Karolina Rzepa, and Filip Pławiak. Each of them answered a series of questions about their careers and the festival.

The content was created on-site at the festival, capturing both behind-the-scenes moments and the beauty zone, where the artists prepared for film premieres using Dr Irena Eris cosmetics.