H&M

We created a unique celebration for the H&M x Magda Butrym collection, blending contemporary luxury with romantic, Slavic elegance. Inspired by the rose – a symbol deeply rooted in Magda’s aesthetic – the space came to life with soft textures, floral lighting, and feminine energy.

The event was more than a celebration of the new collection – guests enjoyed exclusive access to purchase selected pieces in a dedicated pop-up store located one floor below

The H&M Studio S/S 2025 presentation drew inspiration from corporate interiors of the 1980s and 1990s, featuring retro workstations, vintage computers, and a striking post-it note installation. The immersive After Hours experience transported guests into the world of a luxurious office.

The Office Siren dress code theme encouraged guests to embrace elegant, commanding silhouettes, while a personalised registration moment allowed each attendee to create their own ID card – fostering a sense of belonging to an exclusive, fashion-forward company.

The H&M Studio A/W 2024 presentation brought together fashion lovers and creatives, offering inspiration, pleasure, and a shared passion for music. The Sounds of Soul concept intertwined the soulful rhythm of jazz, a minimalist aesthetic, and the timeless symbol of the white gardenia.

Beyond the collection showcase, guests enjoyed a vintage photo booth and a jazz-inspired concert, enhancing the evening with an air of nostalgic charm and sophistication.