LIPTON

Our collaboration with Lipton began with managing influencer marketing for four of the brand’s lines: Lipton Fruit, Lipton Green, Lipton Yellow Label, and Pukka. After the initial success of influencer campaigns, we expanded our support to include bespoke activations and became Lipton’s partner for the summer festival season.

In 2024, beyond developing and executing a detailed influencer marketing strategy, we had the opportunity to create the creative direction, production, and communication for Lipton’s festival zones at four major events: Orange Warsaw Festival, Open’er Festival, CARBON Silesia Festival, and Green Olsztyn Festival. We were also responsible for the concept and production of an event celebrating Lipton’s new green tea campaign, featuring the brand ambassador, Anna Lewandowska. Additionally, we designed and delivered the concept for Lipton’s pop-up collaboration with MOD Donuts/Regina Bar.

Our advocacy, creative, and event activities helped Lipton not only reach a younger audience but also establish a solid position in the lifestyle and coolness space.