Client

PAPIEROWY DIZAJN

Paper in the spotlight.

Services

Strategy Creative Direction Rebranding Photo Shoot

  • Grotesques originated in Europe and their distorted counterparts in the US were named gothics. Gothic Modern was an early attempt, released circa 1895 by Chicago type foundry Barnhart Brothers and Spindler. Since gothics were first utilised as headlines in newspapers and on broadsides, quirks were likely welcomed as a way to garner attention. However these same oddities harsh the flow in text sizes, and certainly do not meet contemporary drawing standards. Some characters from this genre turned into celebrities, refined over generations and later got work in the telecommunication industry;² this was not the case for Gothic Modern, which was left forgotten in a dusty book in Chi-Town.

Summary

The result of the collaboration with Papierowy Dizajn is a refreshed visual identity that brings paper and its character to the forefront. The symbol is a dynamic, simple form that evokes the image of falling colorful sheets of paper. The combination of a geometric shape with a modern, timeless typeface emphasizes the modernity of the identity.

 

 

From communication strategy, through the new image and promotional materials, to the artistic direction of the photoshoot – the result is a modern, refreshed visual identity that highlights the brand’s character and its paper-based DNA.