Client
RESERVED
In 2022, the Reserved brand launched a capsule collection created in collaboration with Spanish influencer Blanca Miró.
Services
Creative Direction & Art Buying Content Production Event Production Guest Handling
Campaign
Event
Statistics
1 year in making
38 pieces capsule collection
2 days shoot in Barcelona
Spectacular dinner for 60 guest in Warsaw
Summary
The collection, co-designed with Blanca Miró, reflects her dream vintage wardrobe—pieces she always searched for second-hand but never found. It also serves as a tribute to Miró’s mother and grandmother.
The creative concept for the campaign and video was crafted by Dan Beleiu, drawing inspiration from art movements such as abstractionism and surrealism. The collection’s photoshoot took place in the influencer’s hometown of Barcelona, with references to the surrealist works of Filip Ćustić, a Croatian-Spanish artist.