Incubator & integrator
Warsaw
Labs
Warsaw Labs is a beauty and wellness incubator and integrator. We create entirely new brands, rebrand the existing ones, and develop new product lines.
Beauty and wellness
Selected
projects.
COSMOSS
A holistic and mindful wellness brand created for Kate Moss, promoting conscious self-care through rituals. The brand embodies a warm, calming, and luxurious aesthetic, transforming everyday routines into unique experiences.
DANUCERA
A professional brand created by a celebrity aesthetician, an owner of luxurious spas in Philadelphia and New York, Danuta Mieloch. Danucera products combine efficacy and sustainability, providing everyday beauty solution for real results.
DR IVANA
A brand created by a renowned dermatologist, Dr. Ivana Stankovic, building on her clinical expertise and dedication to long-lasting skin health. The products contain high-performance actives and are crafted to meet the needs of post-treatment patients.
GRIMOIRE
A vibrant lifestyle brand founded by a New York gay couple, blending playfulness with effectiveness. It offers innovative products that enhance appearance, bring cheerfulness to daily routines, and help to enjoy intense life without guilt.
Our offer
Brand ideation & strategy
Creating the brand’s “Big Idea” in the context of beauty and wellness markets by:
- Defining the brand’s unique DNA, market positioning, target audience, and story
- Designing visual identity elements, including logo,
monogram, colour palette, typography - Developing the business strategy and core economic
- Structuring the product portfolio
New Product development
Running a program of product creation end-to-end including:
- Formula development
- Recommendation of optimal packaging
- Coordination of subcontractors
- Management of daily operational work leading to product creation and production
Registration, certification & clinical tests
Ensuring products meet regulatory standards, gain certification, and build credibility through:
- Supervising product registration to ensure compliance with safety and quality requirements
- Guiding brands in obtaining official certification for safety, quality, ethics, or environmental standards
- Coordinating clinical trials for cosmetics to validate product claims, enhance marketing, and provide testimonials
Packaging
Designing and producing product packaging:
- Design of primary and secondary packaging that reflects the brand character and is suitable for developed product formulas
- Preparation and production of the primary and secondary packaging according to pre-approved design and material specifications
In addition, we specialise in creating a special, limited product packaging for the unique client group and/or occasion (VIP box, X-mas gifting, limited product set).
Logistics & transport
Organising transportation of product components or finished goods from one location to another, utilizing various modes of transportation, by:
- Collecting necessary documentation
- Selecting shipping companies and customs agencies
- Assisting with export, import, and customs clearance
We arrange fulfilment centre services:
- Choose warehouses / fulfilment centres
- Compare warehouses commercial offers
- Negotiate the best conditions
Launch ideas
A thorough, strategic planning of all the activities surrounding the brand launch that are crucial to its initial success and first sales. It involves:
- marketing and promotional activations both on- and off-line
- PR
- influencer marketing
- content planning and creation
- roll-out
Initial brand management
Organize the company behind the new brand to:
- conduct daily operations
- ensure business growth
- supplement lacking organizational infrastructure to effectively meet all challenges
- serve as management team in the initial period
- help with transition toward target organisational model