Client

RESERVED

#CiaoKendall is a 70s-inspired commercial for Reserved, directed by Gordon von Steiner and starring Kendall Jenner.

Services

Casting Production

Statistics

150+ crew on set for three days near Milan
Music licensing for two big hits
24+ million views on YouTube

Summary

The campaign featuring supermodel and “It girl” Kendall Jenner is another production by Warsaw/Creatives for the Reserved brand. Previous campaigns have involved international icons such as Kate Moss, Cindy Crawford, Adwoa Aboah, and Irina Shayk.

 

In the video titled #CiaoKendall, the model transforms into iconic screen characters, including Sophia Loren in Marriage Italian Style and Natalie Portman in Léon, as well as several other stylish and, at times, surreal personas.

 

Styling was handled by Jacob K, while Isamaya Ffrench and Syd Hayes crafted the distinctive makeup and hair looks.