Contemporary skincare brand Enough! was created with a simple objective: to deliver a product with which you will simply be able to say “enough!” to skin problems. Our goal was to manifest this direct mission statement in an equally strong brand identity. As the brand is directed at a younger audience, we developed logo and monogram inspired by handwriting, word cross-outs and doodles, a nod to school notebooks and everyday student life.
We wanted the packaging to stand out on store shelves, so we used a trio of bold contrasting colours. On the website, we created an enticing 3D model of the product, to be able to really convert the real-life experience of the packaging and add a playful element to the e-commerce experience.